This is clever. There’s a bear shape hidden in the negative space within that mountain, symbolizing the city of Bern, Switzerland where the Matterhorn mountain that inspired the logo is located.
VAIO was originally just an acronym for Video Audio Integrated Operation – since changed to Visual Audio Intelligence Organizer. ‘VA’ represents an analog wave and ‘IO’ represents digital binary code, perfectly illustrating the integration of analog and digital technology. Awwww.
Well now, isn’t that a pretty… blob. But there’s more to the Museum of London logo than an artsy splash of watercolor; the various colored circles actually represent the changing shape of London throughout history.
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